The goal for this project was create an advertising campaign for Don Q , a well known rum in Puerto Rico.
It is the finest and most well-known rum on the island now becoming available in the United States. I wanted to showcase the rich history of the name of the rum. Created by a

prominant family in Puerto Rico long ago who loved the story of Don Quixote.

Quixote was a dreamer who believed he could be anything, including a Spanish conquistador. Hence the tagline, “Imagine the conquest”. Don Quixote is
illustrated behind each rum in different action poses to showcase the adventure and story one can have with this fine rum.

After seeing the ad, people will want to know where they can get Don Q, and learn of it’s tradition. We want to build awareness of the tradition and excellence of Don Q outside of the Caribbean.