Create an advertising campaign for Chips Ahoy cookies. For me chips ahoy and tall glass of milk at the end of day has become a ritual in which I feel like a little kid again. This campaign needed to show how tiny cookies make a big impact on people’s lives. I wanted the target audience to be young adults in college trying to balance the lines of growing up but still keeping the kid in them.

In the campaign it challenges the reader to do an action to become a kid again. The three ads would also be used as posters placed around a college campus so they can be reminded to have fun.

There would also be an interactive quiz on pandora in which the user is able to find out just how much kid they left in them. College kids are always listening to pandora while studying.

Also there would be an in-store display placed in college food courts or dining halls, askingthesimplequestionofbeingakidagain. Itmakesthepersonthink,“yes,yesI do.” They would also be drawn to the hashtag used throughout the whole campaign and see how others are taking time out of their day to be a kid again.